TX 78704 · Age 60–69 · $10,000 to $15,000
Exclusive final expense leads that already know your face.
The second a senior finishes our quiz, they see your photo, name and number, plus your NPN and booking link, if you add them. By the time you dial, you’re a face they’ve already seen.
- Your photo on their screen
- Phone-verified by text
- Your states only
- 30-day exclusive
What your leads see
Before you dial, they’ve already seen you.
A cold Facebook lead turns into a warm introduction. The moment a senior finishes our quiz and confirms their phone, our thank-you page puts your card in front of them.
Sample card. Dan Reyes is made up.
They know who’s calling.
Your photo and name are on their screen before your number ever shows up on theirs.
They see you’re licensed.
Your NPN sits right under your name, if you add it.
They save your number.
Your number in big type, tap to call, with “Save this number” under it. They can keep it before you dial.
They book themselves.
Add your booking link and they get a “Pick a time to talk” button that opens your calendar.
Set it once in Settings. The card shows only what you add: photo, NPN, phone, booking link.
How it works
Three steps to your first lead.
We run the Meta ads and the quiz. You never touch an ad account.
Step 1: Buy leads
Pick 20, 50, 100 or any amount up to 1,000. One price per lead in every state, from $25 down to $22.
Step 2: Pick your states
Choose the states you’re licensed in. You only get leads from those states.
Step 3: Order your leads
Order as many leads as you want. Each one arrives by text and email as soon as it’s assigned to you, up to 25 a week, and waits in your dashboard.
Your dashboard
Every lead, ready to call.
Each lead lands three ways at once: a text, an email and a row in your dashboard, where you track what happened next.
- Name
- First and last, as they typed it
- Phone
- Confirmed with a text code before it reaches you
- State
- Only from states you picked
- Age
- An age band: 50 to 59, 60 to 69, 70 to 79 or 80 to 85
- Coverage
- The range they picked, or Not sure
- Quiz answers
- ZIP, who it is for, budget, tobacco and health
- Consent
- A TrustedForm certificate and a time-stamped consent record
Every lead comes with a verified phone, a TrustedForm certificate and a time-stamped consent record. Any bad lead can be reported from your dashboard within 7 days.
- Phone verifiedScriptNew
Asking for their parent. You'll be talking to Walter (the adult child). The details below are about the parent.
FL 32801 · Age 60–69 · $5,000 to $10,000
Phone verifiedScript- ContactedContactedsent to Meta 9:00 AM
- Call(404) 555-0112
Betty Placeholder
YesterdayAsking for their spouse. You'll be talking to Betty. The details below are about the spouse.
GA 30303 · Age 70–79 · $15,000 to $25,000
Phone verifiedScript- ContactedContactedsent to Meta Sep 24
- Appt setAppointment setsent to Meta Sep 24
Sample leads. Nothing here is sent anywhere. In your dashboard we listen to the recording before refunding.
New BuyFEXLeads lead: Dorothy Example, 60-69, TX 78704. Call (512) 555-0114. $10k to $15k coverage, no tobacco. Phone verified.
Free
The final expense script playbook
6 scripts, 30 objections and a one-page call flow. Written for the leads we send, and free with an account. You don't have to buy leads.
From the playbook
Web lead, first call, coverage for themselves
- YouTheir name?
- CallerYeah, who's this?
- YouHi Their name, it's Agent name. I'm a licensed insurance agent with Agency. You asked about covering funeral costs online a little bit ago, from an ad on Facebook, and you typed in the code we texted you. (pause) I'm the agent calling you back.
- CallerOh. Is this gonna cost me something?
- YouNot a thing to talk. I record my calls so I get your answers right. That OK with you?
The full call, plus 5 more scripts
30 objections, with what to say
- 1“I'm just looking. Can you send me something in the mail?”
- 2“I need to talk to my kids first. / I have to ask my husband.”
- 3“That's too expensive.”
- 4“I already have insurance. / I've got something through work. / I got one of those TV policies.”
- 5“Social Security will take care of it.”
- 6“I didn't fill anything out. How did you get my number?”
- 7“How do I know this isn't a scam?”
- 8“I don't give my bank information over the phone.”
And 17 more objections.
17 more, plus a softer line for each
Free account. You opt in to our tips and offers by email and text, and can stop anytime.
Pricing
Pay per lead. $500 to start.
Buy 20 leads or more, then order them for your states. Leads arrive up to 25 a week. No subscription, no contract.
Price per lead
- 20 to 49 leads
- $25
- 50 to 99 leads
- $24
- 100+ leads
- $22
Exclusive for 30 days. Phone-verified quiz leads with a TrustedForm certificate. Bad leads replaced within 7 days.
Or pick any amount
Slide from 20 to 1,000 leads. The price per lead drops at 50 and 100.
50 leads$1,200
$24 per lead · one-time, no subscription
$24 per lead at 50+ leads. 50 more leads and every lead is $22.
Your pick: 50 leads for $1,200 · $24 each.
- Bad lead? Report it within 7 days and we replace it with a new lead, phone-verified leads included. Replacements cover up to 20% of the leads delivered on each order.
- Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused leads are refundable.
- Unused leads expire 12 months after purchase. Delivered leads are never refunded. All other purchases are final.
We’re not taking orders yet. Pricing may change before we open.
At full pace, 50 leads take about 2 weeks. Pace depends on your states and our ad volume.
States
Pick your states.
Pick the states you’re licensed in. Leads from those states come to you.
Yes, for 30 days. Each lead goes to one agent, and no other agent gets it in that time. After 30 days we may sell it as an aged lead.
We run Meta ads on Facebook and Instagram. The ads send seniors to our final expense quiz, where they answer a few questions, confirm their phone with a text code and agree to be contacted. Every lead you get came through the quiz. You only get leads from the states you picked.
Each lead is sent to you by text and email as soon as it's assigned to you, and shows in your dashboard. We pace delivery at up to 25 leads a week, no more than 5 a day, so you have time to work each one. How fast your pack fills depends on your states and our ad volume. At full pace, 20 leads take about a week, 50 about two weeks and 100 about four weeks.
Not right now. We cap it so you have time to work every lead.
Final expense: $25 a lead at 20 to 49 leads, $24 at 50 to 99, $22 at 100 or more. Same price in every state. No subscription, no contract. Mortgage protection leads are priced separately, below.
Choose a pack or a custom number of leads during signup, after you pick your states. You can buy more leads from your dashboard anytime.
We replace it with a new lead, phone-verified leads included. A final expense lead is bad when the phone number is disconnected or wrong; the lead is a duplicate of a lead we already sent you; the person lives outside the states you picked; the person the coverage is for is over 85 or under 50; the person says they never filled out a form. Report it from your dashboard within 7 days of delivery. A call recording is required only when the person says they never filled out a form. We check the other reasons ourselves. Replacements are capped at 20% of the leads delivered on each order, rounded down: one for every 5 delivered.
Yes. The minimum is 20 leads ($500). Above that you can buy any whole number of leads, not just the packs.
Yes, 12 months after you buy them. They work in any state you’ve picked. At full pace of 25 leads a week, even 1,000 leads takes about 40 weeks.
Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused leads are refundable. Delivered leads are never refunded, and a bad lead is replaced, as above. Everything else is final. The details are in the refund policy.
Your card. The moment they finish our quiz and confirm their phone, the thank-you page shows your photo, name and phone number, plus your NPN and booking link, if you add them. So before you dial, they already know who you are. The card shows only what you add in Settings under "What your leads see".
Yes. Pause leads or change your states anytime in your dashboard.
Yes, since October 2026. They are homeowners with a mortgage from our separate mortgage protection quiz, phone-verified by text code, with a TrustedForm certificate, and each one shows the mortgage balance and monthly payment. $35 a lead at 20 to 49 leads, $33 at 50 to 99, $30 at 100 or more: $700 to start, no subscription. They have their own balance, separate from final expense. The rules are the same, except a lead is replaced if the person is under 25 or over 75. It's new, so leads arrive as homeowners in your states take the quiz, and we don't promise a number or a date.
Ready when you are.
Start with 20 leads for $500. No subscription, no contract. Bad leads are replaced within 7 days.
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