States
Final expense leads by state
We sell exclusive final expense leads in 12 states, all at the same $30 to $40 per lead. 12 of them are open for new agents right now. Leads come only from the states you pick, and each one is yours alone for 30 days.
Which states do we sell final expense leads in?
| State | Status | Residents 65+ |
|---|---|---|
| Arizona | Open right now | 1,571,773 (20.6%) |
| Florida | Open right now | 5,346,788 (22.8%) |
| Georgia | Open right now | 1,884,140 (16.7%) |
| Indiana | Open right now | 1,284,435 (18.4%) |
| Michigan | Open right now | 2,076,467 (20.5%) |
| Missouri | Open right now | 1,230,134 (19.6%) |
| North Carolina | Open right now | 2,119,438 (18.9%) |
| Ohio | Open right now | 2,398,129 (20.2%) |
| Pennsylvania | Open right now | 2,799,790 (21.4%) |
| South Carolina | Open right now | 1,173,259 (21.1%) |
| Tennessee | Open right now | 1,360,588 (18.6%) |
| Texas | Open right now | 4,711,381 (14.9%) |
Senior counts: U.S. Census Bureau, Vintage 2025 state population estimates by age (sc-est2025-alldata6), July 1, 2025 estimates (Vintage 2025), checked September 27, 2026. Status is read from our live list about once an hour.
The state map on the home page and the picker at signup always show the current open list.
What if my state is not open?
The signup picker only lists states that are open, so a state that isn’t open can’t be picked yet. You can still sign up for any state that is open today. States outside this list don’t have a page because we don’t run ads there yet.
Does the price change by state?
No. Every state is $30 to $40 per lead depending on pack size, with a 25-lead minimum. See pricing for the packs. Leads come from our own Facebook and Instagram ads and reach you by text and email as soon as each one is assigned to you.
BuyFEXLeads at a glance
- What
- Exclusive final expense insurance leads sold to licensed life insurance agents.
- Source
- Our own Meta (Facebook and Instagram) ads, which send prospects to our final expense quiz (finalexpensequiz.com, familybenefitcheck.com). We sell quiz leads only.
- Price
- $40 per lead at 25 leads ($1,000); $35 per lead at 50 leads ($1,750); $30 per lead at 100 leads ($3,000). Custom orders from 25 to 1,000 leads. Same price in every state.
- Exclusivity
- Each lead goes to one agent for 30 days. After 30 days it may be sold to other agents as an aged lead.
- Delivery
- Text message and email as soon as a lead is assigned, plus the agent dashboard. Paced at up to 25 leads a week and 5 a day per agent.
- Bad leads
- Report within 7 days with the call recording. If approved, 3 of the 5 tokens come back (all 5 on a first order).
- First order
- Bonus leads on the first paid order: +3 on 25+, +10 on 50+, +15 on 100+ leads. Once per agent.
- Verification
- Every lead confirms their phone with a text code and agrees to be contacted before it reaches an agent. Every lead comes with a TrustedForm certificate.
- States
- Launch states: Florida, Texas, Georgia, North Carolina, Ohio, Pennsylvania, Michigan, Tennessee, Indiana, Missouri, Arizona, South Carolina. The live list is on https://buyfexleads.com/states.
- Live calls
- Optional. An agent places a call order with their tokens; a person who calls our number from one of the agent's states rings the agent's verified phone, and the agent presses 1 to take it. 10 tokens ($60 to $80 a billed call, since tokens cost $6 to $8 each by pack size) only if the call lasts 90 seconds or more, counted from when the agent presses 1; shorter calls are free. The agent orders leads and calls separately, from the same tokens. The caller's number shows on the agent's phone. Callers are people who dialed our number themselves: no call center, no screening, not live transfers. Every call is recorded. A bad call can get 6 tokens back. Missing 3 calls in a row costs 10 tokens and pauses calls until a request to turn them back on is approved. Callers are not quiz leads: they are not phone-verified and have no consent certificate. Calls are not exclusive. Details: https://buyfexleads.com/live-calls.
- Refunds
- Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused tokens are refundable. Delivered leads are never refunded. All other purchases are final.
- Free scripts
- A free final expense script playbook for agents: 7 call scripts (Web lead, first call, coverage for themselves; Web lead from an adult child for a parent; Live inbound call; Voicemails and follow-up texts; Callback and 'I'm busy right now'; Welcome call and first-draft check; Aged lead re-engagement), 31 objections with responses, and a one-page call flow. Needs a free account with a verified phone and opting in to BuyFEXLeads marketing emails and texts; no purchase. Details: https://buyfexleads.com/scripts.
- Signup
- A verified phone number required. No NPN needed. No contract or subscription. Tokens last 12 months.
Exclusive final expense leads, $30 to $40 each.
Pick your states, buy a pack, and leads arrive by text and email, up to 25 a week. Each one is yours alone for 30 days.