Sample lead
What a lead looks like when it lands
Each lead arrives three ways at once: a text, an email and a row in your dashboard. It has the person’s name, phone, state and age, and a ZIP code, the coverage they picked, four quiz answers, a phone confirmed by text code and a consent record, and an email when they gave one. Below is the real format, filled with made-up people.
What fields does a lead include?
Every lead comes from our quiz, so every lead has a name, a phone confirmed by text code, a state, ZIP code and age band, the coverage they picked, four answers from the quiz and a consent record with a TrustedForm certificate. It has an email too when they gave one.
| Field | What it is | Every lead? |
|---|---|---|
| Name | First and last, as they typed it. On a quiz lead asking for a parent or spouse, this is the person who filled it out | Yes |
| Phone | As they gave it | Yes |
| Phone confirmed by text code | They typed a code we texted them | Yes |
| As they gave it | When they give one | |
| State | Only states you picked | Yes |
| ZIP code | Where the person to be covered lives | Yes |
| Age | A band: 50 to 59, 60 to 69, 70 to 79 or 80 to 85 | Yes |
| Coverage | The range they picked, or Not sure | Yes |
| Who the coverage is for | Themselves, a spouse, a parent or someone else | Yes |
| Monthly budget | About $30, $50, $75, $100 or more, or not sure | Yes |
| Tobacco | Used in the last 12 months or not | Yes |
| Health | No major conditions, 1 or 2, several, or prefers to discuss | Yes |
| Consent record | When they agreed to be contacted and the words they agreed to, with a TrustedForm certificate link | Yes |
| Time it came in | Shown in the email and dashboard | Yes |
If a field is blank, the text and email simply leave it out.
Where every lead comes from
We run Meta ads on Facebook and Instagram. The ad sends people to a final expense quiz we run, finalexpensequiz.com or familybenefitcheck.com. They answer a few questions, confirm their phone with a text code and agree to be contacted by a licensed agent about final expense insurance. That is why every lead shows an age band, a ZIP code and four extra answers: who the coverage is for, monthly budget, tobacco and health.
Some people take the quiz for a parent or spouse. Then the name and phone are theirs (for example the adult child), and the age, state, ZIP and answers are about the person to be covered. The text, email and dashboard say so at the top of the lead.
Every lead costs 5 tokens and is yours alone for 30 days. If a number is wrong or disconnected, report it within 7 days with the call recording (see the refund policy).
The text message you get
As soon as a lead is assigned to you, we text the phone number on your account. This is the exact format, built by the same code that sends the real one, filled with made-up people:
New BuyFEXLeads lead: Dana Ruiz (for their parent, 70-79), OH 43215. Call (614) 555-0110. $10k to $15k coverage, no tobacco. Phone verified.
New BuyFEXLeads lead: Dorothy Example, 60-69, TX 78704. Call (512) 555-0114. No tobacco. Phone verified.
New BuyFEXLeads lead: Walter Sample (for their spouse, 70-79), OH 43085. Call (614) 555-0178. $15k to $25k coverage, uses tobacco. Phone verified.
You can turn text alerts off in your dashboard settings and keep email, or the other way round. New leads always show in your dashboard.
The email you get
At the same time, we email you. The subject line reads New lead: Dana Ruiz (OH). Below is the real email, rendered from our template with the sample quiz lead asking for a parent. The call button dials the lead from your phone.
The plain-text version of the same email, which some mail apps show instead:
NEW LEAD A new lead in Ohio Dana asked about final expense coverage for their parent. Call while it's fresh. Asking for their parent. You'll be talking to Dana (the adult child). The details below are about the parent. Dana Ruiz Age 70–79, Ohio 43215, $10,000 to $15,000 coverage Quiz lead, phone verified by text code Phone: (614) 555-0110 (verified by text code) Email: dana.ruiz@example.com Coverage for: Their parent Age (parent): 70–79 State / ZIP: Ohio 43215 Coverage: $10,000 to $15,000 Budget: About $50/mo Tobacco: No Health: 1 or 2 conditions Submitted: Sep 26, 3:41 PM ET Consent recorded: Sep 26, 3:41 PM ET TrustedForm: https://cert.trustedform.com/samplesamplefeq000100000000000 Call Dana: tel:+16145550110 Open in dashboard: https://buyfexleads.com/dashboard/leads Yours alone for 30 days. We send this lead to no other agent for 30 days after delivery. This lead used 5 tokens. You have 245 tokens left, enough for 49 leads. Wrong number or disconnected? Report it from your leads page within 7 days with the call recording: https://buyfexleads.com/dashboard/leads -- BuyFEXLeads Questions? Reply to this email, or write to hello@buyfexleads.com. You got this email because you get lead alerts from BuyFEXLeads (turn them off in your dashboard settings). https://buyfexleads.com
The dashboard
Each lead also lands as a row in your dashboard with a call button, a Phone verified tag, and a Details panel with every answer and the consent record. You mark each one Contacted, Appt set or Sold. Those steps go back to our ads, so they find more people like the ones who buy. From your leads page you can also report a bad lead. See how it works for the whole flow.
Questions agents ask
Is this a real lead?
No. Dana Ruiz, Dorothy Example and Walter Sample are made up, with fictional 555-01xx phone numbers, example.com emails and a fake TrustedForm link. The text and email formats are real: they come from the same code that sends every lead.
Are all leads phone-verified?
Yes. Every lead comes from our quiz, and every lead confirmed their phone with a text code we sent before it reached us.
Can I get leads by email only?
Yes. Text and email alerts each have their own switch in your dashboard settings. With both off, leads still show up in your dashboard.
BuyFEXLeads at a glance
- What
- Exclusive final expense insurance leads sold to licensed life insurance agents.
- Source
- Our own Meta (Facebook and Instagram) ads, which send prospects to our final expense quiz (finalexpensequiz.com, familybenefitcheck.com). We sell quiz leads only.
- Price
- $40 per lead at 25 leads ($1,000); $35 per lead at 50 leads ($1,750); $30 per lead at 100 leads ($3,000). Custom orders from 25 to 1,000 leads. Same price in every state.
- Exclusivity
- Each lead goes to one agent for 30 days. After 30 days it may be sold to other agents as an aged lead.
- Delivery
- Text message and email as soon as a lead is assigned, plus the agent dashboard. Paced at up to 25 leads a week and 5 a day per agent.
- Bad leads
- Report within 7 days with the call recording. If approved, 3 of the 5 tokens come back (all 5 on a first order).
- First order
- Bonus leads on the first paid order: +3 on 25+, +10 on 50+, +15 on 100+ leads. Once per agent.
- Verification
- Every lead confirms their phone with a text code and agrees to be contacted before it reaches an agent. Every lead comes with a TrustedForm certificate.
- States
- Launch states: Florida, Texas, Georgia, North Carolina, Ohio, Pennsylvania, Michigan, Tennessee, Indiana, Missouri, Arizona, South Carolina. The live list is on https://buyfexleads.com/states.
- Live calls
- Optional. An agent places a call order with their tokens; a person who calls our number from one of the agent's states rings the agent's verified phone, and the agent presses 1 to take it. 10 tokens ($60 to $80 a billed call, since tokens cost $6 to $8 each by pack size) only if the call lasts 90 seconds or more, counted from when the agent presses 1; shorter calls are free. The agent orders leads and calls separately, from the same tokens. The caller's number shows on the agent's phone. Callers are people who dialed our number themselves: no call center, no screening, not live transfers. Every call is recorded. A bad call can get 6 tokens back. Missing 3 calls in a row costs 10 tokens and pauses calls until a request to turn them back on is approved. Callers are not quiz leads: they are not phone-verified and have no consent certificate. Calls are not exclusive. Details: https://buyfexleads.com/live-calls.
- Refunds
- Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused tokens are refundable. Delivered leads are never refunded. All other purchases are final.
- Free scripts
- A free final expense script playbook for agents: 7 call scripts (Web lead, first call, coverage for themselves; Web lead from an adult child for a parent; Live inbound call; Voicemails and follow-up texts; Callback and 'I'm busy right now'; Welcome call and first-draft check; Aged lead re-engagement), 31 objections with responses, and a one-page call flow. Needs a free account with a verified phone and opting in to BuyFEXLeads marketing emails and texts; no purchase. Details: https://buyfexleads.com/scripts.
- Signup
- A verified phone number required. No NPN needed. No contract or subscription. Tokens last 12 months.
Exclusive final expense leads, $30 to $40 each.
Pick your states, buy a pack, and leads arrive by text and email, up to 25 a week. Each one is yours alone for 30 days.