Life insurance leads
Life insurance leads for agents
We sell one kind of life insurance lead: exclusive final expense leads for seniors, from our own Facebook and Instagram ads, at $30 to $40 each. We do not sell term, IUL, mortgage protection, Medicare or live transfer leads. If you are a licensed agent who sells final expense, read on.
What kind of life insurance leads do we sell?
One kind: final expense. These are seniors who responded to our Facebook or Instagram ads about covering burial and final costs, usually with a small whole life policy. Each lead goes to one agent licensed in that state and is exclusive for 30 days. After that it may be sold as an aged lead.
We keep it to one product on purpose. The ads, the quiz questions and the follow-up all speak to one buyer, so the agent on the phone knows who is on the other end.
What we do not sell
If you searched for life insurance leads and sell something other than final expense, here is the short answer:
| Lead type | Do we sell it? |
|---|---|
| Term life leads | No |
| IUL or other indexed and cash-value leads | No |
| Mortgage protection leads | No |
| Medicare or Medicare supplement leads | No |
| Live transfers or inbound calls | No |
| Aged leads | Not yet |
| Direct mail leads | No |
| Final expense leads for seniors | Yes, exclusive for 30 days |
If you need one of the others, a vendor that specializes in it will serve you better. Our final expense lead vendor guide and comparisons list other vendors and what they publicly offer.
Who are these leads a fit for?
They fit a licensed life insurance agent who:
- Sells final expense to seniors, by phone or in person.
- Is licensed in at least one of the states we cover. The launch states are Florida, Texas, Georgia, North Carolina, Ohio, Pennsylvania, Michigan, Tennessee, Indiana, Missouri, Arizona, South Carolina. The current list is on the states page.
- Wants to call leads themselves, fast, rather than take a live transfer.
- Wants to buy a set number of leads with no contract, starting at 25.
They are not a fit if you only sell term, IUL or annuities, if you want transfers, or if you are not yet licensed. At signup you confirm you are licensed in every state you pick.
Where to buy life insurance leads, and what to ask first
Whoever you buy from, get straight answers to these before you pay:
- Where do the leads come from, and who runs the ads?
- How many agents get the same lead, and for how long?
- Is the phone number checked, and how?
- How fast is delivery, and how does it reach you?
- What counts as a bad lead, and what do you get back?
- Is there a contract, a monthly minimum or an expiry?
Our answers: our own Meta ads; one agent for 30 days; every lead comes from our quiz and confirms their phone by text code; text and email as each lead is assigned, up to 25 a week; $30 to $40 a lead; no contract, tokens expire after 12 months. The full picture is on exclusive final expense leads and pricing.
Questions agents ask
Can I buy life insurance leads for ages under 50?
Not from us. We only sell final expense leads, and our ads are aimed at seniors.
Do you sell live transfers?
No. Every lead is delivered as a text and an email with the prospect’s details, and you make the call. Separately, you can take inbound live calls: people who call our number from your states ring your phone. Those are not transferred by a call center. See /live-calls.
Do I need to be licensed to buy?
Yes. Signup asks for your National Producer Number and a verified phone, and you only get leads from states you pick and confirm you are licensed in.
BuyFEXLeads at a glance
- What
- Exclusive final expense insurance leads sold to licensed life insurance agents.
- Source
- Our own Meta (Facebook and Instagram) ads, which send prospects to our final expense quiz (finalexpensequiz.com, familybenefitcheck.com). We sell quiz leads only.
- Price
- $40 per lead at 25 leads ($1,000); $35 per lead at 50 leads ($1,750); $30 per lead at 100 leads ($3,000). Custom orders from 25 to 1,000 leads. Same price in every state.
- Exclusivity
- Each lead goes to one agent for 30 days. After 30 days it may be sold to other agents as an aged lead.
- Delivery
- Text message and email as soon as a lead is assigned, plus the agent dashboard. Paced at up to 25 leads a week and 5 a day per agent.
- Bad leads
- Report within 7 days with the call recording. If approved, 3 of the 5 tokens come back (all 5 on a first order).
- First order
- Bonus leads on the first paid order: +3 on 25+, +10 on 50+, +15 on 100+ leads. Once per agent.
- Verification
- Every lead confirms their phone with a text code and agrees to be contacted before it reaches an agent. Every lead comes with a TrustedForm certificate.
- States
- Launch states: Florida, Texas, Georgia, North Carolina, Ohio, Pennsylvania, Michigan, Tennessee, Indiana, Missouri, Arizona, South Carolina. The live list is on https://buyfexleads.com/states.
- Live calls
- Optional. An agent places a call order with their tokens; a person who calls our number from one of the agent's states rings the agent's verified phone, and the agent presses 1 to take it. 10 tokens ($60 to $80 a billed call, since tokens cost $6 to $8 each by pack size) only if the call lasts 90 seconds or more, counted from when the agent presses 1; shorter calls are free. The agent orders leads and calls separately, from the same tokens. The caller's number shows on the agent's phone. Callers are people who dialed our number themselves: no call center, no screening, not live transfers. Every call is recorded. A bad call can get 6 tokens back. Missing 3 calls in a row costs 10 tokens and pauses calls until a request to turn them back on is approved. Callers are not quiz leads: they are not phone-verified and have no consent certificate. Calls are not exclusive. Details: https://buyfexleads.com/live-calls.
- Refunds
- Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused tokens are refundable. Delivered leads are never refunded. All other purchases are final.
- Free scripts
- A free final expense script playbook for agents: 7 call scripts (Web lead, first call, coverage for themselves; Web lead from an adult child for a parent; Live inbound call; Voicemails and follow-up texts; Callback and 'I'm busy right now'; Welcome call and first-draft check; Aged lead re-engagement), 31 objections with responses, and a one-page call flow. Needs a free account with a verified phone and opting in to BuyFEXLeads marketing emails and texts; no purchase. Details: https://buyfexleads.com/scripts.
- Signup
- A verified phone number required. No NPN needed. No contract or subscription. Tokens last 12 months.
Exclusive final expense leads, $30 to $40 each.
Pick your states, buy a pack, and leads arrive by text and email, up to 25 a week. Each one is yours alone for 30 days.