Mortgage protection

Exclusive mortgage protection leads

Our mortgage protection leads are homeowners with a mortgage who took our quiz, confirmed their phone with a text code and agreed to be contacted. They cost $30 to $35 each, $700 to start, with no subscription. Each lead stays yours alone for 30 days, comes with a TrustedForm certificate, and bad leads are replaced within 7 days.

to start, 20 leads: $700
per lead: $30–$35
yours alone: 30 days
to report a bad lead: 7 days

Get started

What does each lead include?

Every mortgage protection lead is a homeowner with a mortgage who took our mortgage protection quiz, confirmed their phone with a text code and agreed to be contacted by a licensed agent. Every lead comes with a TrustedForm certificate: a lead without one is rejected and never sent to you.

Field	What it is	Every lead?
Name and phone	As they typed them. The phone is confirmed with a text code	Yes
Email	As they gave it	When they give one
State and ZIP code	Only states you picked	Yes
Age	A band, such as 35 to 44	Yes
Coverage for	Themselves, their spouse, or both of them	Yes
Mortgage balance	The range they picked, or Not sure	Yes
Monthly payment	The range they picked, or Not sure	Yes
Home value	The range they picked	When they give it
Tobacco	Used in the last 12 months or not	Yes
Beneficiary	Spouse, children, family or someone else	Yes
Consent record	When they agreed to be contacted and the words they agreed to, with a TrustedForm certificate link	Yes

If a field is blank, the text and email leave it out.

What a mortgage protection lead looks like

A made-up homeowner, run through the same code that formats every real lead. You get it three ways at once: a text, an email and a row in your dashboard.

Mortgage protection lead

Marcus Example

(614) 555-0127

Sample

Coverage for: Them and their spouse
Age: 35–44
State / ZIP: OH 43230
Mortgage balance: $200,000 to $300,000
Monthly payment: $1,500 to $2,000/mo
Home value: $350,000 to $500,000
Tobacco: No
Beneficiary: Children

Phone verified by text codeConsent time-stampedTrustedForm certificate

Mortgage protection lead, text messageSample

New BuyFEXLeads mortgage protection lead: Marcus Example, 35-44, OH 43230. Call (614) 555-0127. $200k to $300k mortgage, no tobacco. Phone verified.

More on the text and email formats on the sample lead page.

What do mortgage protection leads cost?

$30 to $35 a lead, depending on how many you buy. $700 to start, no subscription. The price is the same in every state.

Pack	Price	Per lead
20 leads	$700	$35
50 leads (Recommended)	$1,650	$33
100 leads	$3,000	$30

Or buy any whole number of leads from 20 to 1,000. The per-lead price drops as the order grows:

Leads in the order	Per lead
20 to 49	$35
50 to 99	$33
100 to 1,000	$30

For example, 30 leads cost $1,050. A custom order never costs more than the next bigger pack, so 49 leads cost the same as 50. Final expense prices are on the pricing page.

What if a lead is bad?

An approved bad lead is replaced with a new lead. Phone-verified leads are included. A mortgage protection lead is bad only if:

The phone number is disconnected or wrong.
The lead is a duplicate of a lead we already sent you.
The person lives outside the states you picked.
The person the coverage is for is under 25 or over 75.
The person says they never filled out a form.

The age rule is the one difference from our final expense leads. Mortgage protection is term life insurance sized to a mortgage, and most carriers write it for people from about 25 to 75. A homeowner outside that range usually can’t be placed, so we replace them.

Report it from your dashboard within 7 days of delivery. A call recording is required only when the person says they never filled out a form. We check the other reasons ourselves. Replacements are capped at 20% of the leads delivered on each order, rounded down: one for every 5 delivered. A replacement lead can’t be replaced again. Sold leads can’t be reported. Replacements are leads, never cash. The full rules are in the refund policy.

Are the leads exclusive?

Yes, for 30 days. Each lead goes to one agent licensed in the homeowner’s state, and no other agent gets it in that time. After 30 days we may sell it to other agents as an aged lead.

How do the leads arrive?

When a homeowner in one of your states finishes the quiz, we assign the lead to an agent with an open mortgage protection order and send it by text and email, and it shows in your dashboard. We pace delivery at up to 25 mortgage protection leads a week, no more than 5 a day, so you have time to work each one.

Mortgage protection is new here. Leads arrive as homeowners in your states take the quiz, so we don’t promise a number of leads or a delivery date.

Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused leads are refundable.

Final expense and mortgage protection are separate

You can buy either or both. Each has its own balance: leads you buy for mortgage protection are used only for mortgage protection leads and orders, and are never converted to final expense leads, or the other way round. Unused leads expire 12 months after purchase. Everything else, from the 30 days of exclusivity to the replacement rules, works the same way. See how it works.

Questions agents ask

Who are these leads?

Homeowners with a mortgage who took our mortgage protection quiz, which asks about life insurance sized to their mortgage. Each one confirmed their phone with a text code and agreed to be contacted by a licensed agent.

How many leads will I get, and how fast?

Mortgage protection is new on BuyFEXLeads. Leads arrive as homeowners in your states take the quiz, at up to 25 a week and 5 a day. We don't promise a number of leads or a delivery date. Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused leads are refundable.

What ages count as a bad lead?

A mortgage protection lead where the person the coverage is for is under 25 or over 75 is replaced. Mortgage protection is term life insurance sized to a mortgage, and most carriers write it for people from about 25 to 75. A homeowner outside that range usually can’t be placed, so we replace them.

Is there a subscription?

No. You buy leads once, $700 for the smallest pack. Unused leads expire 12 months after purchase, and you can pause leads from your dashboard.

Can I use my final expense leads for mortgage protection?

No. The two products have separate balances. Leads bought for one are never used for, or converted to, the other.

Do I need a different account?

No. One account covers both. You pick your states once, and each product has its own balance and lead orders.

BuyFEXLeads at a glance

What: Exclusive final expense insurance leads sold to licensed life insurance agents, and since October 8, 2026, exclusive mortgage protection leads.
Source: Our own Meta (Facebook and Instagram) ads, which send prospects to our final expense quiz (finalexpensequiz.com, familybenefitcheck.com). Mortgage protection leads come from our separate mortgage protection quiz. We sell quiz leads only.
Price: $25 per lead at 20 leads ($500); $24 per lead at 50 leads ($1,200); $22 per lead at 100 leads ($2,200). Custom orders from 20 to 1,000 leads. Same price in every state. No subscription, no contract.
Exclusivity: Each lead goes to one agent for 30 days. After 30 days it may be sold to other agents as an aged lead.
Delivery: Text message and email as soon as a lead is assigned, plus the agent dashboard. Paced at up to 25 leads a week and 5 a day per agent.
Bad leads: An approved bad lead is replaced with a new lead, phone-verified leads included. Report within 7 days of delivery. Reasons for final expense: the phone number is disconnected or wrong; the lead is a duplicate of a lead we already sent you; the person lives outside the states you picked; the person the coverage is for is over 85 or under 50; the person says they never filled out a form. A call recording is needed only when the person says they never filled out a form. Replacements are capped at 20% of the leads delivered on each order, rounded down: one for every 5 delivered. A replacement lead can't be replaced again.
Verification: Every lead confirms their phone with a text code and agrees to be contacted before it reaches an agent. Every lead comes with a TrustedForm certificate.
States: Launch states: Florida, Texas, Georgia, North Carolina, Ohio, Pennsylvania, Michigan, Tennessee, Indiana, Missouri, Arizona, South Carolina. The live list is on https://buyfexleads.com/states.
Agent card: When a lead finishes our quiz and confirms their phone, the thank-you page shows the assigned agent: photo, name, NPN, a tap-to-call phone number and a booking link, whichever of those the agent added in their dashboard. The lead sees it before the agent calls.
Calls: We don't sell live calls, inbound calls or live transfers. Every lead arrives by text and email, and the agent makes the call.
Refunds: Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused leads are refundable. Delivered leads are never refunded. All other purchases are final.
Free scripts: A free final expense script playbook for agents: 6 call scripts (Web lead, first call, coverage for themselves; Web lead from an adult child for a parent; Voicemails and follow-up texts; Callback and 'I'm busy right now'; Welcome call and first-draft check; Aged lead re-engagement), 30 objections with responses, and a one-page call flow. Needs a free account with a verified phone and opting in to BuyFEXLeads marketing emails and texts; no purchase. Details: https://buyfexleads.com/scripts.
Next step: Our sister service FEXads (fexads.com) runs Facebook ads inside an agent's own Meta ad account. It takes agents selling $5,000 or more a month in annual premium who can fund $50 a day in ad spend. Agents under that start here, and once they sell a policy from BuyFEXLeads leads they can apply to FEXads.
Mortgage protection: Since October 8, 2026 we also sell exclusive mortgage protection leads: homeowners with a mortgage who asked about life insurance to cover it. They come from a separate mortgage protection quiz we run, with the same checks: every lead confirms their phone with a text code, agrees to be contacted (time-stamped) and comes with a TrustedForm certificate; a lead without one is rejected and never forwarded. Each lead shows the mortgage balance, monthly payment, home value (when given), age band, tobacco use, who the coverage is for (themselves, their spouse or both) and the beneficiary. Price: $35 per lead at 20 leads ($700); $33 per lead at 50 leads ($1,650); $30 per lead at 100 leads ($3,000). Custom orders from 20 to 1,000 leads ($35 a lead at 20 to 49 leads, $33 at 50 to 99, $30 at 100 or more). No subscription. Details: https://buyfexleads.com/mortgage-protection-leads.
Mortgage protection rules: Same as final expense: exclusive for 30 days, then may be sold as aged; up to 25 leads a week and 5 a day per agent; bad leads replaced within 7 days, capped at 20% of each order; unused leads last 12 months; the Delivery Guarantee applies to each purchase. One difference: the age rule. A bad mortgage protection lead is one where: the phone number is disconnected or wrong; the lead is a duplicate of a lead we already sent you; the person lives outside the states you picked; the person the coverage is for is under 25 or over 75; the person says they never filled out a form. Mortgage protection is term life insurance sized to a mortgage, and most carriers write it for people from about 25 to 75. A homeowner outside that range usually can’t be placed, so we replace them. Final expense and mortgage protection have separate balances; leads bought for one are never used for or converted to the other.
Signup: A verified phone number required. No NPN needed. No contract or subscription. Unused leads last 12 months.

Sample lead: What a BuyFEXLeads lead looks like when it lands: the fields, the exact text message and the new-lead email, with a made-up example person.
Pricing: Every pack and per-lead price, custom orders from 20 to 1,000 leads, bad leads replaced within 7 days. No subscription, no contract.
How it works: Sign up with a verified phone, pick states, buy leads, and get each lead by text and email. Then mark outcomes and report bad leads.
Exclusive final expense leads: Final expense leads from our own Meta ads, sent to one agent for 30 days. $22 to $25 a lead, by text and email, up to 25 a week.

Mortgage protection leads, $700 to start.

Get started See a sample lead