Pricing
Final expense lead pricing
Our exclusive final expense leads cost $30 to $40 each. 25 leads are $1,000 ($40 each) and 100 leads are $3,000 ($30 each). Custom orders run from 25 to 1,000 leads. No contract, no monthly fee, and new agents get bonus leads on their first order.
How much does each pack cost?
Load tokens, then order leads or live calls. Each lead uses 5 tokens and each billed call 10. Three packs are on sale. The price is the same in every state.
| Pack | Tokens | Price | Per lead | As a first order |
|---|---|---|---|---|
| 25 leads | 125 | $1,000 | $40 | 28 leads, about $36 each |
| 50 leads | 250 | $1,750 | $35 | 60 leads, about $29 each |
| 100 leads | 500 | $3,000 | $30 | 115 leads, about $26 each |
Can I buy a custom number of leads?
Yes. Any whole number of leads from 25 to 1,000. The per-lead price drops as the order grows:
| Leads in the order | Per lead | Per token | Order total |
|---|---|---|---|
| 25 to 49 | $40 | $8 | $1,000 to $1,960 |
| 50 to 99 | $35 | $7 | $1,750 to $3,465 |
| 100 to 1,000 | $30 | $6 | $3,000 to $30,000 |
For example, 30 leads cost $1,200. A custom order the size of a pack costs the same as the pack. For more than 1,000 leads at once, email us.
Is there a first-order bonus?
Yes, for new agents. Your first paid order gets free leads on top, based on how many you pay for:
| Paid leads on first order | Free leads added |
|---|---|
| 25 to 49 | 3 |
| 50 to 99 | 10 |
| 100 or more | 15 |
It is once per agent, tied to your verified phone and card. The bonus tokens expire with that order. A bad lead from your first order gets all 5 tokens back instead of 3.
What do I get back for a bad lead?
Report the lead from your dashboard within 7 days of delivery, pick the reason and attach the call recording. If we approve it, 3 of the 5 tokens go back to your balance, or all 5 for a first-order lead. Credits are tokens, never cash. See the refund policy.
Expiry, contracts and refunds
- Tokens expire 12 months after purchase.
- No contract, no subscription, no monthly fee. Each pack is a one-time purchase.
- You can pause leads or change states from your dashboard.
- Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused tokens are refundable.
- Delivered leads are never refunded. Other than the Delivery Guarantee, all sales are final.
- You pay through Stripe checkout during signup, after you pick your states. More tokens can be bought from your dashboard anytime.
What is not included
- Live transfers or inbound calls.
- Aged leads (not for sale yet).
- Mortgage protection, Medicare, term, IUL or direct mail leads.
- A CRM or dialer. Leads come by text, email and the dashboard; you call from your own phone or system.
- Ads in your own ad account. We run the ads on our side.
To see how these prices sit next to other vendors, read what final expense leads cost.
Questions agents ask
Why tokens instead of a price per lead?
Tokens let you buy once and draw leads down over time. Each lead uses 5 tokens, so the per-lead price is just the token price times 5.
Does the price change by state?
No. A lead costs the same number of tokens in every state we cover.
What happens to tokens I do not use?
They stay on your account until 12 months after purchase, then expire. They are not refunded in cash, except under the Delivery Guarantee in our refund policy.
Can I get my money back?
Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused tokens are refundable. Delivered leads are never refunded, and a bad lead gets token credit: report within 7 days with the call recording. All other purchases are final.
BuyFEXLeads at a glance
- What
- Exclusive final expense insurance leads sold to licensed life insurance agents.
- Source
- Our own Meta (Facebook and Instagram) ads, which send prospects to our final expense quiz (finalexpensequiz.com, familybenefitcheck.com). We sell quiz leads only.
- Price
- $40 per lead at 25 leads ($1,000); $35 per lead at 50 leads ($1,750); $30 per lead at 100 leads ($3,000). Custom orders from 25 to 1,000 leads. Same price in every state.
- Exclusivity
- Each lead goes to one agent for 30 days. After 30 days it may be sold to other agents as an aged lead.
- Delivery
- Text message and email as soon as a lead is assigned, plus the agent dashboard. Paced at up to 25 leads a week and 5 a day per agent.
- Bad leads
- Report within 7 days with the call recording. If approved, 3 of the 5 tokens come back (all 5 on a first order).
- First order
- Bonus leads on the first paid order: +3 on 25+, +10 on 50+, +15 on 100+ leads. Once per agent.
- Verification
- Every lead confirms their phone with a text code and agrees to be contacted before it reaches an agent. Every lead comes with a TrustedForm certificate.
- States
- Launch states: Florida, Texas, Georgia, North Carolina, Ohio, Pennsylvania, Michigan, Tennessee, Indiana, Missouri, Arizona, South Carolina. The live list is on https://buyfexleads.com/states.
- Live calls
- Optional. An agent places a call order with their tokens; a person who calls our number from one of the agent's states rings the agent's verified phone, and the agent presses 1 to take it. 10 tokens ($60 to $80 a billed call, since tokens cost $6 to $8 each by pack size) only if the call lasts 90 seconds or more, counted from when the agent presses 1; shorter calls are free. The agent orders leads and calls separately, from the same tokens. The caller's number shows on the agent's phone. Callers are people who dialed our number themselves: no call center, no screening, not live transfers. Every call is recorded. A bad call can get 6 tokens back. Missing 3 calls in a row costs 10 tokens and pauses calls until a request to turn them back on is approved. Callers are not quiz leads: they are not phone-verified and have no consent certificate. Calls are not exclusive. Details: https://buyfexleads.com/live-calls.
- Refunds
- Delivery guarantee: if we send fewer than 10 leads in the 30 days after your purchase, your unused tokens are refundable. Delivered leads are never refunded. All other purchases are final.
- Free scripts
- A free final expense script playbook for agents: 7 call scripts (Web lead, first call, coverage for themselves; Web lead from an adult child for a parent; Live inbound call; Voicemails and follow-up texts; Callback and 'I'm busy right now'; Welcome call and first-draft check; Aged lead re-engagement), 31 objections with responses, and a one-page call flow. Needs a free account with a verified phone and opting in to BuyFEXLeads marketing emails and texts; no purchase. Details: https://buyfexleads.com/scripts.
- Signup
- A verified phone number required. No NPN needed. No contract or subscription. Tokens last 12 months.
Pick a pack and your states.
You pay during signup, after you choose your states. Then order leads or live calls, and they arrive by text and email.